Ladies and gentlemen, we needed a blog.

I know you’re skeptical… you know all the ridiculous stuff we do every day, all the big jobs and innovative ideas we’re turning over in our little design aquarium… but there are reasons we have a blog.  There are reasons we needed it.  This isn’t just to keep up with the crest of the 2.0 wave… this is a matter of survival.  It’s right at the base of Maslow’s Heirarchy, chillin’ with food and shelter.

You’d know if you spent some time back here in this glass case, this four-walled Tupperware container of talent.  You see a lot of great ideas from us – interfaces, web sites, conversion utilities, production plans, and project strategies – but you’re really only seeing the rainbow on the surface of the gasoline.  There’s so much more energy down here, circulating through our brains, and I think it needed a place to go.

You know, we used to have a ping-pong table.  Naturally, the developers and the project managers were the most intense, vicious, talented Paddlers.  After all, they had the rage, the pent-up energy of unexpressed ideas, to drive their engines.  The company has grown a lot, though, and unfortunately, the space hasn’t kept up.  We don’t have space for ping-pong any more, and even if we did, we have too much work to let ourselves be distracted.

 All that accumulating energy has started charring the walls and making the glass buckle.  I hear the people downstairs have been feeling tremors in the ceiling… it’s becoming a dangerous situation.  Until now, we haven’t known what to do with all the surplus.

I think we’ve found our solution, though.  A blog will take care of this problem from a number of angles: first, we’ll have a critical outlet to ventilate all the great ideas that are burning holes in our brains.  And as long as we’re writing those ideas, passing them around to one another and to our larger development community, we can rest assured that we’re being productive.  This is way better than the distraction of ping-pong – when we write about conceptual interface design and the new possibilities in streaming technology, we’ll be developing our own potential, even as we release the insane pressure it’s building up in our heads.

Finally, we like the idea of communicating with our associates and making our process a little more transparent.  The people who work closely with us… they know they can trust us, though they may not understand the arcane paths that we follow to our destinations.  Still, there are a lot of people who could use a look at what we’re doing, and who we might want to hear from in turn.  We urge you all to use this blog to keep in touch with us and oil the razorblade runners of our fast-paced community.

In short, thank the gods we’ve got this thing going.  We’re going to enjoy it.  We hope you will, too.